The home and lifestyle industry remained relatively stable within the larger frame of the non-essential retail market, significantly boosted by the prolonged periods spent indoors at the onset of the COVID-19 pandemic. The extensive lockdowns urged consumers to reassess and reimagine their living spaces, which translated to an increase in interest and investment in homewares. People sought ways to make their homes more comfortable, functional and personalized, while on a tight budget, and home decor became a go-to solution. One of the primary drivers behind the booming home decor market has been the rise of flexible living. The pandemic redefined the functionality of living spaces, transforming homes into multi-purpose environments. Living rooms doubled as offices, dining tables became classrooms, and bedrooms turned into personal gyms. This need for adaptable living spaces significantly influenced home decor trends as it pushed consumers to seek versatile and multifunctional furniture and accessories. To meet these requirements, customers turned to social media, which established itself as the definitive source of inspiration and marketing. Social media has become an indispensable source of inspiration at the onset of the purchasing journey. Among younger consumers, the impact of social media is particularly pronounced. Research indicates that nearly half of consumers aged 16 to 34 turn to social media for design inspiration when planning a room, far surpassing traditional in-store displays as their top source of influence. Another key trend is the growing emphasis on sustainability in home decor. As environmental awareness increases, consumers are more inclined to seek out eco-friendly and ethically sourced products. This shift is driving demand for sustainable materials, such as reclaimed wood, organic fabrics, and recycled metals, as well as for decor items that promise durability and minimal environmental impact. Brands that prioritize sustainability and transparency in their sourcing and manufacturing processes are gaining favor among conscientious consumers.