The global eyewear industry enjoys a healthy upward trajectory. It was valued at $183.36 billion in 2022, and is further projected to expand at a compound annual growth rate of 8.5% from 2023 to 2030. The expansion is driven by changing lifestyle patterns and the increasing adoption of luxury accessories among millennials. Eyewear makers are seizing this opportunity by developing attractive and affordable products that align with current fashion trends in a strategy to reach an even broader audience. In response to the rising demand, eyewear companies are continuously innovating to introduce new designs and patterns. These efforts are aimed at attracting fashion enthusiasts who seek stylish and unique eyewear options. For instance, De Rigo Vision, in partnership with PHILIPP PLEIN, launched the Crypto King$ Limited Edition in September 2022. This luxury eyewear line featured 1,000 phygital frames, each with its serial number and a special box equipped with a video screen, blending high-quality products with unique aesthetics. The eyewear market has also been impacted by digital transformation. Increased brand awareness through social media marketing, virtual try-on features, and the proliferation of e-commerce platforms have all contributed to the market’s growth. Companies turn to social media platforms to analyze audience preferences and precisely target their products. Marketing strategies, such as influencer and affiliate marketing, have made eyewear businesses more profitable by directly engaging with consumers and tailoring offerings to their tastes. The COVID-19 pandemic has further influenced the eyewear market positively. With remote working models and online learning becoming the norm due to lockdown restrictions, screen time for individuals has increased significantly. This shift has driven demand for anti-fatigue and vision correction glasses, particularly those with blue light-canceling lenses. Eyewear companies have capitalized on this trend.