It’s not a surprise that the pandemic hit Germany’s sports and fitness industry hard as nobody could workout in person, which led to massive closures, but this only made the sector stronger going forward. Experts expect for a turnover of €5.2 billion in 2025 as the sector prepares for a new phase of growth. Before 2020, the industry was enjoying consistent growth. The pandemic hit hard, forcing studios to shut their doors and sending revenue into a steep decline. Yet between 2020 and 2025, the sector managed to grow at an average annual rate of 3.9 percent. This steady recovery has been supported by rising health awareness among the population and an uptick in net monthly household income, which has enabled more Germans to afford paid fitness programs. Today, fitness is the most popular sporting activity in Germany in terms of membership numbers. Still, the industry faces competition from classic sports options such as outdoor exercise and traditional sports clubs. We also see a consistent rise in adoption of digital platforms, which gained a strong initial momentum during lockdowns. To adapt, gyms are increasingly integrating digital training solutions into their service offerings. Hybrid models that combine on-site training with digital tools are helping to reduce churn, particularly during warmer months when many prefer to train outdoors. Much of this growth will be driven by Germany’s shifting demographics as we see an active participation of consumers above the age of 50. Health-oriented programs, rehabilitation services, and low-impact training options are gaining popularity and represent a new frontier for revenue. At the same time, younger fitness consumers are drawn to digital integration and personalized experiences. High-end micro studios that offer niche training and one-on-one coaching are on the rise, while larger chains continue to expand their presence, developing into full-service wellness providers.