Italy has long been known for its love of football, scenic cycling routes, and winter skiing in the Alps, so you can expect that the sports and fitness industry is going to be booming. Data from ISTAT confirms this assumption as over 66% of Italians over the age of three are involved in some form of physical activity during their free time. While soccer remains the undisputed favorite, activities like swimming, cycling, tennis, and skiing also hold strong popularity across regions. However, participation remains uneven across genders. Around 40% of Italian men engage in sport on a consistent basis, compared to only 30% of women. Family influence also plays a significant role. Children with two active parents are much more likely emulate their behavior when it comes to leading a healthier and more active lifestyle (80%). But this number drops to 30%, if only the father participates in sports. Italy’s gym culture is unique and, to many foreigners, occasionally puzzling. Rather than large corporate gym chains, the country is dominated by smaller, local establishments. Approximately 59% of fitness centers are independently owned, with only 12% part of larger chains and just 3% operating as franchises. Studios dedicated to specific disciplines, such as yoga and Pilates, make up 28% of the market. This fragmentation gives the Italian fitness industry a more personal, boutique feel. Though this often with a higher price tag. Monthly membership fees commonly average around €60, with prices ranging from €25 to as high as €120 depending on location and amenities. Budget options do exist, especially in major cities, with brands like 20 Hours and McFit offering more accessible rates. Amenities can vary widely as air conditioning is often a suggestion rather than a guarantee, and many gyms prefer to open windows and rely on fans.