Spain’s graphic design industry has one of the most interesting histories in Europe that the current generation of graphic designers are trying to preserve and incorporate into their work, giving a unique flavor to graphic design coming from the country. From the post-Civil War period to the modern digital age, Spanish designers have navigated challenges and embraced creativity, leading to a diverse and dynamic design culture. One notable initiative preserving Spain’s graphic design heritage is Graphic Pioneers, a collection curated by Emilio Gil. This project highlights Spanish graphic design created between 1939 and 1975, a period marked by the aftermath of the Spanish Civil War and the subsequent death of General Franco. This period marked Spain’s recovery, when publishers, pharmaceutical companies and printers were starting to work again, but designers still struggled for years to come. Nevertheless, this specific era produced a remarkable body of work, characterized by its originality and resilience. One of the chief creative hubs for the graphic design industry in Spain is Barcelona, which houses a high number of design and illustration studios that are making significant waves in the industry. Leading the charge are studios like Hey, known for their love of color and geometry, and Brosmind, the imaginative duo of the Mingarro brothers. Independent studios like Solo and Forma continue to push the boundaries of graphic design, while Folch and Toormix bring their unique visions to the forefront. On the digital front, Fragment collaborates with major brands such as SEAT and Levi's, while Hommu delivers outstanding work for Disney, Unilever, and Audi. In the realm of advertising, agencies like LOLA Mullen Lowe and LOUD are creating impactful campaigns for high-profile clients including Magnum, Ted Baker, and Maison du Monde. Their work, characterized by creativity and strategic brilliance, underscores Barcelona’s reputation as a hub for cutting-edge design.