Switzerland has ingrained itself on the global culinary scene as one of the best manufacturers of chocolate in the world and has cultivated an image for meticulous standards, innovation and clean food. As such, Switzerland offers a fertile ground for food and drinks producers seeking to satisfy a growing demand for quality and diversity. The country’s food and drinks industry is dynamic, even if it’s not particularly known for its production. As one of the world’s largest per capita food importers, Switzerland presents a vast number of opportunities across various niches within the food and drinks sector. From ethnic cuisines to regional delicacies, convenience foods to seafood, and fine wines to innovative spirits, the Swiss market embraces a wide spectrum of tastes and preferences. Total food imports into Switzerland reached 10.5 billion Swiss Francs in 2012; a number that’s climbed higher in the following decade. While Germany, France and Italy dominate the import landscape, UK companies hold a promising 5% share, amounting to 525 million Swiss Francs. Ethnic cuisine is emerging as a growing sector with Swiss consumers gradually embracing the flavors of Eastern cuisines. From aromatic Indian curries to zesty Thai dishes, the shelves of Swiss supermarkets are witnessing a surge in ethnic offerings, both ambient and fresh. The meat sector, once marred by concerns over food safety, has rebounded with Swiss importers expressing keen interest in high-quality UK beef and lamb. Meanwhile, despite being landlocked, Switzerland’s appetite for seafood, particularly salmon, has seen a significant rise, which has further opened the market for suppliers to cater to this growing demand. In addition to traditional and regional specialties, the Swiss market welcomes high-quality whiskies and innovative soft drinks. Retailers and distributors alike are eager to explore new and exciting offerings that cater to the evolving tastes of Swiss consumers.