In the world of horology, Switzerland reigns supreme. No one can beat the prestige of the Swiss watchmaking industry associated with craftsmanship and precision that has endured for centuries. Swiss watches have a global presence with exports reaching every corner of the world. In 2022, these exports amounted to 25 billion Swiss francs. The top market is the United States, which accounts for 15.6% of all Swiss watch imports, followed closely by China at over 10%. Luxury items drive the bulk of Swiss watch exports with timepieces valued over three thousand Swiss francs commanding a significant share of the market. Within Switzerland, the watchmaking industry is a thriving ecosystem, covering 680 individual companies as of September 2022. The canton of Neuchâtel emerges as a hotspot, hosting nearly 190 watchmaking firms. At the forefront of the market is Rolex, capturing nearly 30% of the entire share. Based in Geneva, Rolex epitomizes luxury and precision, setting the standard for Swiss watchmaking. Following closely is Omega, a subsidiary of the Swatch Group, contributing to the group’s robust revenues of 7.5 billion Swiss francs in 2022. While traditional craftsmanship remains at the heart of Swiss watchmaking, the industry has witnessed a wave of consolidation in recent years. Conglomerates such as Swatch Group, Richemont and LVMH Swiss Manufactures SA have acquired numerous watch brands, expanding their portfolios and global reach. From TAG Heuer to Cartier, these conglomerates are driving growth in the Swiss watch industry. Switzerland is home to some of the most iconic watch brands in the world. Rolex, Omega, Cartier, Audemars Piguet, Patek Philippe and Longines are synonymous with luxury, precision and timeless design. With roots deeply embedded in Swiss heritage, these brands continue to shape the future of watchmaking by captivating consumers and collectors with their innovative creations.