Cologne’s food and drinks industry is heavily supported by ANUGA – an acclaimed trade fair for the food and beverage industry. Held biennially, ANUGA has earned its reputation as a definitive meeting point for industry professionals, which unveils the latest trends, innovations and products that will shape the culinary landscape. With history dating back to 1919, ANUGA has evolved into a colossal event, recognized as a pivotal platform uniting professionals, experts and decision makers across the food and beverage sector. ANUGA is a melting pot of ideas, knowledge and expert input. The resulting collaborations have global impact. ANUGA draws a diverse crowd of visitors, cementing its status as a must-attend event, thanks to the presence of manufacturers, retailers, distributors, importers, exporters, wholesalers, and food service providers. Beyond industry players, the fair welcomes trade visitors, journalists and even consumers, who are eager to explore the cutting edge of culinary innovation. At its core, ANUGA serves as a barometer for emerging trends in the dynamic food and beverage industry. Attendees can expect to encounter groundbreaking products from plant-based alternatives and functional foods to sustainable packaging and state-of-the-art processing technologies. Complementing the exhibition, the fair hosts conferences, seminars and expert talks, offering valuable insights into market developments and future prospects. ANUGA 2023 continued its legacy as one of the world’s premier food and beverage trade fairs. With its diverse array of exhibitors and visitors, representation across various industry segments and an unwavering commitment to innovation, ANUGA stands as a crucial event for professionals navigating the ever-evolving culinary landscape. Whether you're a seasoned industry veteran or a newcomer, ANUGA promises a unique opportunity to discover, connect and be inspired by the global food and beverage community.