Cologne’s connection to the spa industry is primarily on the business side as home for Aquanale, one of the most active trade fairs dedicated to sauna, pool, and wellness trends. And business is good as the 2025 edition saw overwhelming demand, with more than 80% of its exhibition space booked nearly nine months before its opening. The strong industry response highlights the growing significance of wellness and relaxation experiences, both in private and public domains, in Germany. Aquanale 2025 will serve as a hub for showcasing the latest trends and innovations in private swimming pools, wellness facilities, saunas, and spas. The event is expected to attract a wide range of national and international trade visitors, including professionals from public swimming pools, leisure parks, thermal baths, and hotel management, as well as experts from architecture, landscaping, and spa and fitness industries. One of the major highlights of Aquanale 2025 is the 11th International Swimming Pool and Wellness Forum. Industry experts will engage in discussions about current trends and challenges in both public and private swimming pool markets. Topics will range from technological advancements to sustainability initiatives aimed at reducing the environmental impact of spa and wellness facilities. The event will also celebrate Finnish sauna culture in collaboration with Sauna from Finland, where attendees can immerse themselves in traditional Finnish wellness practices. Furthermore, partnerships with organizations such as the Federal Association of German Swimming Pool Professionals (BDS) and the European Waterpark Association (EWA) ensure a comprehensive approach to industry development. Aquanale 2025 will be held alongside FSB, the International Trade Fair for Public Space, Sports, and Leisure Facilities. This dual-event format will create valuable synergies for the spa industry in Cologne.