Franchising has emerged as a significant business model in the Netherlands as it’s an accessible way for entrepreneurs to operate under well-established brands. This growth has necessitated a robust legal framework to regulate these arrangements. Dutch franchise law, characterized by its complexity, plays a crucial role in this ecosystem. Franchising, as we recognize it today, traces its origins to the 19th century with companies like Coca-Cola leading the way. However, it wasn't until after World War II that franchising gained widespread traction, particularly with the influx of international brands into the Dutch market. Over the decades, the franchising in the Netherlands has become a dominant method for business expansion in the country. Historically, franchising in the Netherlands was governed by a patchwork of laws rather than a single comprehensive statute. Various aspects of franchise agreements were regulated by different legal provisions. Pre-contractual obligations, for example, fell under civil code provisions, while advertising and intellectual property matters were governed by specific legal requirements. This fragmented approach often led to complexities and ambiguities in franchise relationships. In an effort to unify regulations and legislation, the Dutch government introduced the Dutch Franchise Law (Franchisewet), which came into force recently. This law aims to provide greater protection for both franchisors and franchisees, and addresses the intricacies of franchise agreements and ensuring transparency and fairness in the franchising process. Under this new law, franchisors are required to provide prospective franchisees with all necessary information to make an informed decision. This includes financial data, details of the franchise network, and any potential risks. Franchise agreements must be registered to ensure legal recognition and compliance. Terms within the franchise agreement must reflect fair market value and cannot impose unreasonable restrictions on either party's business operations. The law outlines clear procedures for resolving disputes, ensuring that conflicts can be managed efficiently and fairly.