The spa industry is one of the fastest growing in Stuttgart, and there are plenty of opportunity for local players to make an impact given the city is host interbad, the world-leading sauna and spa event. Each edition is highly anticipated for its detailed exploration of new trends, technological advancements, and innovative business models. It’s simply is a must for all professionals in the wellness, spa, and sauna sectors. One of the most prominent features of interbad 2024, for instance, was the extensive focus on the Finnish sauna experience. Finland’s rich sauna culture was showcased in a specially designed Finnish Sauna Lounge, a relaxation space curated by landscape architect Anneli Wilska. Nearly twenty Finnish exhibitors participated, including major industry players such as Harvia/EOS, Mondex, Tulikivi, and Rimita Green, and offered a comprehensive look into Finland’s global influence on sauna innovation. Sauna from Finland also introduced its new educational platform, the Sauna Academy. Designed as a one-stop resource hub, this initiative provides comprehensive information, from business strategies to service development, ensuring that sauna entrepreneurs and enthusiasts have access to the best practices in the industry. The platform compiled articles, research, instructional videos, and podcasts, helping businesses elevate their sauna offerings. Of course, professionals from Stuttgart’s spa industry could learn a lot about sustainability in the wellness sector, especially since it’s one of the biggest pain point for cosnumers. interbad 2024 went deep into eco-friendly solutions and energy-efficient technologies. The 70th DGfdB Congress, held in parallel with interbad, featured discussions on the latest sustainable practices in pool and spa operations. Topics included advancements in water purification, environmentally friendly construction materials, and energy-saving heating systems. Experts from both science and industry shared their insights, ensuring that attendees walk away with actionable strategies for a greener future.