Stuttgart, one of Germany’s thriving economic hubs, fosters a healthy advertising industry known for its creativity, innovation and a unique blend of talents that exemplify the unique character of the region's advertising landscape. Digitalisation drives growth and leads to hybrid players on the scene. Boundaries that once neatly separated advertising agencies from PR firms, event organizers, social media consultants, and influencer marketers have blurred. This evolution has led to an emergence of competitors with full-service agencies and specialized offices gaining prominence both. Stuttgart's advertising scene thrives on this diversity, welcoming a dynamic mix of players. One such player is JoussenKarliczek, an owner-managed advertising agency that has found its creative home in the city. With a team of 30, they've transformed an old leather factory in Schorndorf into a hub of advertising brilliance. Their recent project, the Remstal Garden Show, held by 16 municipalities along the river Rems in 2019, showcases their ability to craft compelling campaigns that leave a lasting impact. Similarly, the Stuttgart-based agency Von Helden und Gestalten has taken the image of axes and transformed it into the worldwide key visual for the Timbersports sports lumberjack championships by Stihl, demonstrating Stuttgart's penchant for originality and a strong point of view. We’re not able to talk about success stories in Stuttgart without highlighting the groundbreaking work of the modern pioneer that is UPON. A full-service agency for online marketing, the brand has one simple goal - drive reach, clicks, and revenue for online campaigns. Keeping in touch with the times, UPON specialises in the realm of digital services. From social media, SEO, WordPress and web design to online advertising and internet marketing, UPON delivers measurable success in increasing sales numbers for products and services. With a strong focus on SEO, they help clients reach the top of search engine rankings, which is a hard feat to achieve.