Turkey’s logistics and transportation industry reached an estimated valuation of USD 65 billion in 2023, which bodes well for the upcoming decade. The consistent growth is marked by several factors, among which are the country's auspicious geographical position, increased e-commerce activity, and heavy infrastructure investments. With its unique positioning at the crossroads of Europe, Asia, and the Middle East, Turkey has always been a big player in the global logistics industry. Turkey’s logistics and transportation industry is supported by some of the world's largest freight and logistics companies. Key players include DHL Express, UPS, Turkish Cargo, Kuehne + Nagel, and DB Schenker. DHL Express, for example, operates more than 6,000 vehicles in the country, while Turkish Cargo—the freight wing of Turkish Airlines—serves over 120 countries. One of the key developments accelerating Turkey's logistics growth is the opening of the new Istanbul Airport, which is poised to become one of the largest logistics hubs globally. In 2023, the airport handled over 40 million tons of cargo, significantly expanding Turkey's logistics capacity. This airport's cutting-edge infrastructure is expected to attract more international freight and logistics businesses, enhancing Turkey’s reputation as a critical logistics centre. Istanbul remains the preeminent region for logistics in Turkey. Its strategic location on vital global trade routes, combined with modern infrastructure, cements its role as a gateway for international and domestic trade. Istanbul’s importance to the logistics sector cannot be overstated—it plays a pivotal role in connecting Turkish businesses to global markets. Despite its growth, Turkey’s logistics market is not without its own set of challenges. Chief among them is the rising cost of fuel. In line with global trends, fuel prices jumped, which further increased operational costs for logistics companies in Turkey. This challenge is exacerbated by inflation and volatile exchange rates, which make it difficult for companies to maintain competitive pricing.