The sports and fitness industry finds expression in Rimini thanks to the highly successful and globally influential RiminiWellness. In 2025, the international trade show saw a remarkable 30% increase in international visitors compared to the previous year as the event finds further footing in foreign markets. The scale of the event was matched by its media impact. Online engagement reached new heights, with social media channels buzzing as attendees shared their experiences, training moments, and insights from the many interactive sessions and conferences. Perhaps the biggest selling point for professionals at all levels in the industry had to be the access to thousands of hours of training sessions available. Education is the primary concern at the trade show as it’s what’s moving the needle of progress in the global scale of fitness and wellness. We also can’t ignore participation from over 30 international associations. Rimini became the definitive meeting point for the entire sports and fitness industry. We’re talking presence from global brands and leading Italian manufacturers. The halls brimmed with cutting-edge developments in training equipment, wearable technology, sportswear, and healthy living. One of the standout additions this year was the debut of Fitness Franchising Day, hosted in collaboration with Affilya and the General States of Fitness and Wellness. The event focused on key industry trends including corporate wellbeing, investment opportunities, and digital innovation. In parallel, the Innovation Area featured 20 start-ups working at the intersection of sports, health, and technology, further positioning RiminiWellness as a launchpad for the sector’s next big ideas. IEG’s strategy of global integration and focus on innovation has not only strengthened Rimini’s appeal as a hub for international trade shows but has also contributed significantly to the local economy. The event’s spillover into the city with wellness-themed activities and satellite events has made it a key driver of tourism and seasonal economic growth.