Rimini is fast becoming a significant player in the medical and pharma industry, particularly in the field of dentistry. The city has hosted the Expodental Meeting since 2016, which has grown to become the most important dental event in Italy and one of the most visited in Europe. The 2024 edition ended up being a massive success, as over 20,000 visitors walked the exhibition halls. In comparison to 2022, that’s a 33% increase. Founded in 1969 as a traveling exhibition, Expodental has evolved over the decades, moving from Milan to Rimini. The fair has since become an essential platform for the dental community, offering courses, certified sessions, and exhibitions for professionals, students, and exhibitors alike. This year’s meeting covered a broad spectrum of topics within the dental field, ranging from oral surgery, conservative dentistry, and endodontics to more specialized areas like gnathology, orthodontics, and radiology. Notably, 2024 saw the launch of the Tecnodental Forum, a dedicated space for dental technicians. Another highlight was Expo3D, which gave an expanded overview of the latest advancements in digital dentistry. The 2024 edition saw a 49% increase in dentist attendance and a 66% growth in dental technician participation. Both groups were drawn to the event’s dedicated scientific programs and sessions, which covered cutting-edge topics like aesthetic medicine and advanced prosthetics. The Tecnodental Forum was particularly popular with dental technicians, offering in-depth discussions and workshops on the latest industry trends and technologies. Riding high on the success of the latest edition, planning for Expodental Meeting 2025 is already in motion with a strong emphasis on the future of dentistry. The 2025 communication campaign features a bold design and the slogan “The future is better seen from here”. This forward-looking message lifts the trade fair on the international stage and brings more attention to the medical and pharma industry in Rimini.