Rimini’s connection to Italy’s ceramics industry comes mainly from Tecna, the world-class trade fair dedicated to surface technologies, which runs alongside other prominent events like Cersaie and Marmomac in the last week of September. This meeting of events aims to attract a multitude of international buyers, positioning Italy as a global hub for innovation and excellence in the ceramics industry. The upcoming 2024 edition of Tecna promises to reaffirm its status as a leader in technology and innovation. Building on the success of the 2022 edition, which introduced a new format focused on inclusivity and cutting-edge offerings under the theme ‘how to make it,’ the event will showcase the latest technological solutions for surface production, which will cater to diverse needs from traditional to avant-garde. Hybrid surface coverings, the integration of surfaces in both domestic and public spaces, and the pursuit of integrated technical and aesthetic innovations are set to be key focal points at Tecna 2024. These trends reflect the evolving needs of consumers and industries worldwide as they attract companies from across the globe to explore new possibilities and pursue new collaborations. Leading up to the trade fair, Tecna is intensifying its promotional efforts worldwide through participation in trade fairs and conferences. The recent success of the Decortech Conference, which examined emerging trends within digital decoration, finishing and design themes (introduced at Tecna 2022), demonstrates organizers’ ambitions to widen the scope and enrich attendees’ overall experience of Tecna. The Acimac association is the driving force behind the fair. The association represents Italian manufacturers of plants, machines, equipment and raw materials for the ceramics industry. Comprising 138 member companies, Acimac contributes significantly to Italy’s status as a global leader in ceramics. With a turnover of €2.056 billion in 2021, the industry continues to drive innovation and excellence on the global stage.