The handicraft industry in Essen is defined by Mode Heim Handwerk (MHH), the largest consumer exhibition in the region of North Rhine-Westphalia. Although the show has a more general appeal with fashion and home décor at the forefront, handicrafts are a vital component of the formula. It began in 1970 and today, MHH has evolved into a dynamic platform that embraces a wide array of consumer and leisure products, catering to the evolving tastes and preferences of attendees. MHH brings together a rich assortment of products, complemented by an engaging program tailored for the whole family. From fashion and accessories to home decor items like shoes, scarves, leather goods, and jewelry, the exhibition offers something for everyone. Additionally, the event serves as a hub for companies across various industries to showcase innovations, making it a prime destination to get a deeper sense of the trends about to break into the mainstream. A highlight of MHH is the Creative + Precious section, which celebrates creativity in its various forms. Here, visitors can explore products for handicrafts, sewing, embroidery, knitting, painting, drawing, and other creative design techniques. The introduction of Christmastown adds to the festive atmosphere, featuring Christmas decorations alongside workshops and theatrical performances, providing attendees with a truly immersive experience. The visitor survey highlights the exhibition's effectiveness in engaging attendees, with 80 percent making purchases or placing orders directly. The positive feedback from both visitors and exhibitors cements MHH's importance as a premier event in the region. Around 85 percent of previous exhibitors have expressed their intention to participate again next year, indicating the enduring appeal and success of Mode Heim Handwerk in Essen. We can confidently say that MHH is the economic backbone of the handicraft industry in Essen as it generates interest in local brands from regional and international visitors.