The European Bridal Week (EBW) is set to take place in April 2024 at the Messe Essen and make progress in expanding the bridal couture market across Germany following its restructuring and rebranding. In 2023, the newly rebranded EBW brought together top-ranking bridal manufacturers from Europe and renowned international designers. The 2023 became a pivotal moment in the show’s history and established itself as the premier fashion event for the latest trends in bridalwear, menswear, evening and occasion wear, childrenswear and accessories. It’s the busiest time for the fashion industry in Essen. EBW 2024 will present a comprehensive spectrum of brand designs and products, spanning from exquisite bridal gowns, elegant accessories and captivating photoshoot décor ideas. Exhibitors will gain unparalleled international exposure and brand recognition, which equips them with all the tools to expand their reach and grow necessary relationships with potential customers. During the three-day trade fair, Messe Essen will be transformed into a vibrant hub of fashion design with the halls adorned with the latest collections by leading German and global suppliers. The live exhibition will predominantly feature models showcasing bridal apparel, creating an immersive environment that encourages interactions between buyers and suppliers. With over 400 brands on display, attendees will have ample opportunities to connect with fellow professionals, engage in meaningful business meetings and build partnerships. The enthusiasm and buzz surrounding the event aptly reflect the industry's anticipation for a return to normalcy. EBW 2024 is expected to set the tone for upcoming trends with standout design features like oversized bows and flowing capes taking center stage. As the worst of the pandemic is behind us, weddings and special occasions are experiencing a surge, which is likely to prompt retailers to adopt a more adventurous approach to their purchases, while maintaining a watchful eye on budgets.