The motorcycle industry finds representation in Essen through the Essen Motor Show, which is one of the foundational trade shows for the automotive sector in Germany. The event has close to 60 editions under its breath, which makes it an ideal promoter for the latest and best to come out of national manufacturers. EMS functions as a barometer for the industry as even against a challenging geopolitical climate and the ongoing political uncertainty in Germany, the ten-day car festival registered positive business. You can see this in attendance numbers alone - over 500 exhibitors and 200,000 visitors, who came for sleek production cars, jaw-dropping tuning jobs, race cars and cutting-edge motorcycles. The positive mood at the Essen Motor Show remained surprisingly upbeat given just how turbulent Germany’s political and economic landscape have been. A preliminary evaluation revealed that approximately 90% of exhibitors expressed high satisfaction with their business success at the event. This encourages players in the motorcycle industry to make the trip to Essen in the future. The Essen Motor Show has proven itself as an indispensable resource for the tuning industry. The most recent edition saw the unveiling of numerous eagerly anticipated products and innovations. The TUNE IT! SAFE! initiative, a prominent feature of the show, unveiled its new campaign car – a freshly tuned BMW M2 by AC Schnitzer in police livery – which quickly became a major attraction for visitors. Motorsport enthusiasts were also well-catered for, with prominent appearances by the Hockenheimring and Nürburgring. The ADAC added a thrilling dimension to the show with the unveiling of the new Ford Mustang GT3, set to compete in the 2025 DTM season. The Classic & Prestige Salon, organized by S.I.H.A., provided a nostalgic journey for classic car aficionados, showcasing historic rally cars and a captivating ""Japan Mile"" among other exhibits.