The medical and pharma industry in Milan is marked by a strong entrepreneurial spirit that puts a heavy emphasis on innovation and high specialization. The startup scene is what Milan has come to be known for over the last decade, and there are so many exciting players doing imaginative work across the whole medical spectrum. In a world with over 14 billion feet, the challenge of regulating temperature—whether for athletes, diabetics, or anyone sensitive to climate fluctuations—has remained largely unsolved. That is, until Aria Wearables introduced its smart insole technology. Aria’s patented insoles are the first to offer both heating and cooling capabilities, ensuring thermal comfort regardless of external conditions. This innovation is particularly significant for athletes who struggle with excessive sweating and for diabetics, who often face sensitivity to temperature changes. By integrating seamlessly into any shoe, the Aria insole offers a new approach to foot health and fitness as it delivers personalized comfort and potentially reduces temperature-related foot problems. As wearable technology continues to grow, Aria’s smart insole is set to play a pivotal role in transforming how individuals approach foot care and overall wellness. Dakko Wellbeing is a marketplace designed to help individuals and their families access essential health and financial services. With partnerships that include healthcare providers, banks, and insurers, Dakko is on a mission to improve long-term wellness through micro-recommendations and comprehensive resources. These recommendations aim to enhance literacy in areas such as finance, insurance, and health, empowering people to make informed decisions about their well-being. Despite a growing demand for online healthcare purchases, only 5% of Italy’s 22,000 pharmacies have embraced e-commerce. This is where Medrop comes in. Medrop is an innovative startup designed to modernize the pharmaceutical industry’s digital footprint by offering local pharmacies a platform to engage in e-commerce.