Florence commands respect among fashion professionals and designers for its storied history and its robust clothing industry. Not afraid to embrace cutting-edge innovations, the city continues to be relevant on the world’s stage. Florence holds a significant place in the world of fashion, as it is where Italian haute couture was born. In 1951, visionary entrepreneur Giovanni Battista Giorgini organized a fashion show at Villa Torrigiani, showcasing the elegance of Made in Italy to an international audience. This event catapulted Italian fashion onto the global stage, establishing Florence as a fashion capital. Florence is home to a thriving community of fashion designers, many of whom have established their studios and ateliers within the city's historic walls. These designers inspire new trends and showcase their creations at regular fashion events, fairs, exhibitions and conferences around the world. Florence soars high in the retail market as it offers a concentration of boutiques and artisan workshops that cater to every taste and budget. Along Via de' Tornabuoni, Via della Vigna Nuova, Piazza Strozzi and Via Roma, visitors can find flagship stores of renowned Italian and international designers such as Gucci, Prada, Louis Vuitton, Valentino and Bottega Veneta. Florence's fashion scene is deeply rooted in craftsmanship as is the rest of the country, which is evidenced by the presence of multiple artisan workshops scattered all throughout the city. These workshops, passed down through generations, preserve traditional techniques. From the intricate goldwork of Ponte Vecchio to the delicate leatherwork of local artisans, Florence celebrates the art of craftsmanship, adding a unique touch to its fashion identity. Florence’s fashion legacy extends beyond its historical significance. The city continues to be a driving force in the fashion and clothing industry by continuously expanding their arsenal of techniques in a modern era that’s defined by emerging technologies, digitalization and smart materials.