Nuremberg, the birthplace of numerous German beauty sector suppliers and subcontractors, has witnessed an impressive surge in sales over the past decade. A portion of companies has achieved a growth rate of 50% - a truly remarkable accomplishment. This dynamism is emblematic of the thriving beauty industry in the region, and it’s crucial to recognize the key players that have fueled this success. One standout in Nuremberg's beauty industry is Schwan Cosmetics. With a dedicated workforce of 3200 employees, the company achieved an exceptional milestone in the 2015/2016 fiscal year as sales leaped by 14.3% to reach 364.3 million euros. Notably, more than 174 million euros were attributed to sharpenable pencils, over 112 million euros to mechanical pencils, 62 million euros to liquid liners, and more than 17 million euros to mascaras and other products. This growth was accompanied by substantial investments of over 30 million euros, primarily directed towards new product development and expanding production capacity both in Germany and abroad. Dr. Jörg Karas, the Managing Director of Schwan Cosmetics, emphasized the company's goal to meet the diverse needs of more than half a billion consumers globally. In an era where individuality is paramount, Schwan Cosmetics strives to craft the perfect products for every woman on the planet. The global reach of Schwan Cosmetics extends through ten subsidiaries spanning four continents, including Germany, Czech Republic, China, Indonesia, Brazil, Colombia, Mexico and the United States. The establishment of the Centre of Excellence in Murfreesboro, Tennessee, USA, bore fruit within a year. The strategy of opening local production sites in various markets has also proven successful, particularly in Central and South America, where both the Mexico and Colombia sites have undergone expansions. Nuremberg's beauty industry is on an upward trajectory thanks to the dedication and innovation of companies like Schwan Cosmetics.