In a country long associated with skiing and alpine sports, Wels is one of the strongholds of equestrian culture; oftentimes ignored during conversations surrounding sports and fitness. Austria’s deep-rooted relationship with horses has garnered international recognition and Wels plays a central role in maintaining this fire alive. Austria’s equestrian tradition is rich and storied, ranging from the world-renowned Spanish Riding School in Vienna to local breeds like the Haflinger and Noriker. While Vienna draws some 400,000 tourists annually to its classical riding showcases, regional cities like Wels are reinforcing the country’s status as a “horse nation” through events, clubs, and a rising number of recreational riders. It’s equestrianism that has kept Wels’ sports and fitness industry alive for so long! Wels hosts numerous equine events and is part of Austria’s broader network of approximately 25,000 horse-keeping farms. An estimated 120,000 to 130,000 horses currently reside in Austria. Local institutions and clubs are driving participation, offering accessible options for both professional and hobbyist riders, and reflecting a broader national trend of horses being viewed not only as athletes, but as partners in leisure and well-being. The increasing appeal of equestrian activities in Wels ties into wider lifestyle trends across Austria. As residents prioritize outdoor recreation, mindfulness, and holistic wellness, horse riding offers a unique blend of physical exercise, emotional connection, and rural escape. This has positioned the horse not just as a sporting element, but as a cultural and economic contributor to the local and national leisure industries. While Wels may not yet be synonymous with the grandeur of Vienna’s riding schools or the glamour of Alpine ski resorts, it is an active part of Austria’s equestrian renaissance. You can thank strong community support, growing participation, and a deep respect for tradition for that. Growth is far from over.