Dubai has quickly grown as an innovation hub in the medical equipment industry on account of an already active technology ecosystem, modern infrastructure and a series of government-led initiatives. The city, along with the UAE as a whole, is increasingly recognized as a leader in advancing healthcare in the Middle East and North Africa (MENA) region. The rising demand for medical equipment and advanced healthcare services has created an environment ripe for startups and established companies alike to thrive. In the Middle East, healthcare technology sales are expected to reach US$11 billion annually, according to the Middle East Medical Devices and Diagnostics Trade Association. Dubai is at the heart of this boom in healthcare innovation, attracting startups and investors eager to tap into this expanding market. A significant boost came in May 2020 when Plug and Play, a global innovation platform based in Abu Dhabi, partnered with Dubai’s Department of Health to establish Health Plug and Play MENA, a dedicated healthcare startup accelerator. This initiative has provided a platform for health-tech startups, which benefit from mentorship and networking opportunities to help develop and scale their innovations. The program has already welcomed its second cohort, marking significant progress toward improving healthcare services across the UAE and the wider region. The growth of Dubai's healthcare sector isn’t a recent phenomenon. Launched in 2002, Dubai Healthcare City (DHCC) was designed to offer high-end healthcare services while attracting foreign investors. Today, it hosts over 100 clinics and hospitals and supports education, research, and pharmaceutical development. DHCC has become a cornerstone of Dubai’s health sector, driving initiatives in medical equipment, general wellness, and more. Its success has also helped build Dubai’s reputation as a medical tourism destination, attracting patients from around the world. Dubai has embraced medical tourism as a key component of its healthcare strategy.