The graphic design industry in Barcelona comes alive at Graphispag, the premier national trade fair for graphics and visual communication in Spain. The upcoming edition will showcase the latest advancements in printing materials, technology and finishes recently introduced to the European market. This year’s trade fair is designed to provide a comprehensive update on industry knowledge, reveal new graphic applications, and facilitate crucial networking opportunities for suppliers and customers. As the only trade show for the sector in Spain for the year, Graphispag is indispensable for professionals, who seek cutting-edge innovations that can enhance the value of printed products. The trade fair’s commercial offering is heavily weighted towards the printing machinery sector, which constitutes nearly 35% of exhibitors. Finishing and transformation equipment account for 18%, while materials and media companies represent 17%. The remaining 11% is made up of printing, signage, and signage services firms. Additional sectors, such as software and design tools, textiles, advertising claims, and specialized press, will also be well represented. Editions are lively with the 2024 event expecting to bring in approximately 11,000 professionals, among which is the entire graphics design industry in Barcelona. This influx of industry experts will benefit from the opportunity to engage with the latest technological advancements and explore new business ventures. A noteworthy feature of Graphispag 2024 is its timing to coincide with the International Book Fair, Liber, also held at the Gran Via venue. This strategic alignment aims to foster synergies between the two events. Visitors to Liber are set up to enjoy collaborations as they gain access to Graphispag, where they will discover printing solutions, papers, inks, finishes, and personalization options. This cross-event access enables publishers to prescribe and demand these new solutions from their printing suppliers, ultimately fostering a more integrated and sustainable approach to publishing.