Amsterdam has cultivated an active catering industry due to its role as the primary tourist destination and cultural centre of the Netherlands. The local catering sector also greatly benefits from the long-term presence of HORECAVA. The renowned international trade fair for the hotel and catering industry traces its roots back to the 1950s. Each edition of HORECAVA, held annually, offers a captivating glimpse into the evolving landscape of hospitality and catering, showcasing the latest trends, innovations, and industry insights. Distinguishing between ""wet"" and ""dry"" years, HORECAVA presents a diverse array of exhibitors and products that range from interior design and luxury food to corporate uniforms and hotel equipment. This convergence of industry stakeholders underscores Amsterdam's pivotal role as a hub for culinary creativity and hospitality. At the heart of HORECAVA is the StartupLAB, a dynamic platform that serves as a launch pad for emerging entrepreneurs and pioneers, spotlighting 42 new ventures and their creative solutions. Themes of sustainability and waste management resonate strongly with exhibitors and buyers alike. HORECAVA also serves as a stage for culinary competitions, attracting chefs, food critics and bloggers eager to showcase their talents and expertise. The event’s prestigious Innovation Award and Sustainability Award recognize trailblazing initiatives that embody a forward-thinking vision, emphasizing environmental, social and economic sustainability. With over 200 entries for the Innovation Award and 71,000 international trade visitors in attendance, HORECAVA has clearly demonstrated its role in Amsterdam’s catering industry. The exhibition regularly sees over 40,000 companies ready to explore new products and services across 100,000 square meters of exhibition space. As Amsterdam continues to evolve as a global hub of food and hospitality, HORECAVA remains an indispensable platform for industry professionals, entrepreneurs and decision makers alike, which continue to shape the future of catering and hospitality with each successive edition.