Arezzo functions as one of the biggest jewelry production hubs in Italy. The city boasts a rich history in the art of goldsmithing, dating back to the early 19th century. In 1816, the Salmi family laid the foundation for what would become a renowned goldsmith's workshop in the bustling center of the Grand Duchy of Tuscany. Fast forward to 1887, and Francesco Prosperi, a skilled artisan, took the reins, purchasing the shop from Tommaso Salmi and establishing the sole proprietorship Prosperi Francesco Succ. Salmi. Thus the jewelry industry in Arezzo found its footing. Through the tumultuous period of the two world wars, the workshop persevered under the capable leadership of Antonio Prosperi, son of Francesco. Over time, the establishment evolved into a prestigious destination for luxury purchases in Arezzo. Following Antonio’s passing in February 1950, a new era dawned as Mario Prosperi assumed control, relocating the business to 76 Corso Italia, within the historic Palazzo dei Bacci, further solidifying its status as a cornerstone of the city's commerce. Towards the end of the century, Arezzo’s jewelry industry received international attention as the very first edition of OROAREZZO took place. Today, the trade show stands as Italy’s foremost platform dedicated to goldsmithing and jewelry production. This international trade show serves not only as a showcase for cutting-edge tools and technologies but also as a high-profile cross-border procurement platform with global appeal. For those seeking to tap into the Italian goldsmithing market, OROAREZZO offers unparalleled opportunities for networking, learning, and business expansion. The event provides a unique opportunity to experience firsthand the finest offerings in goldsmithing and jewelry production, attracting industry professionals, artisans and enthusiasts from around the world. With a focus on innovation and excellence, OROAREZZO celebrates the heritage and tradition of Italian craftsmanship while embracing the latest advancements in technology and design.