Given its status as Germany’s second-largest city, Hamburg has cultivated a thriving hospitality industry that caters to business and leisure travellers from around the country and abroad. The city has a diverse economic landscape as it’s a prominent center for industries including broadcasting, film production, aviation and maritime trade. Its strategic location as a bustling port city further enhances its significance as a key player in Europe’s economic landscape. It’s not a surprise then to see a strong flow of national and international travellers. At the heart of Hamburg’s hospitality industry lie its renowned MICE (Meetings, Incentives, Conferences, and Exhibitions) facilities, including the Hamburg Messe and the Congress Centre Hamburg (CCH), which host a myriad of events annually. These gatherings span diverse sectors such as shipping, maritime industries, medicine and pharmaceuticals. This only ensures steady waves of visitors, who are flying in outside the regular tourist seasons. Beyond business travel, Hamburg is a top leisure destination. The city’s cultural heritage and architectural marvels attract a growing number of leisure travelers seeking immersive experiences. Hamburg’s accessibility and diverse attractions have solidified its status as an enticing city break destination. While Hamburg experienced robust visitation leading up to 2019, RevPAR performance faced challenges due to factors such as new market entrants and the temporary closure of CCH for refurbishment. The onset of the COVID-19 pandemic further impacted performance. However, the city’s resilience and strategic response led to a gradual recovery with leisure-oriented hotels driving RevPAR growth amidst domestic demand. Looking ahead, Hamburg's hospitality industry remains poised for growth. Continued investment in infrastructure coupled with a focus on health and safety measures will play a crucial role in navigating uncertainties. As the city adapts to evolving consumer preferences and market dynamics, Hamburg’s hospitality sector is set to thrive, reaffirming its position as a leading destination in Germany’s tourism sector.