Düsseldorf is well on its way to earn the status of a global hub for printing technology, and its secret weapon is drupa, the world’s leading trade fair for printing. As the sector embraces digitalization and sustainability, the upcoming drupa 2028, now a nine-day event, is poised to highlight the latest advancements in printing and packaging solutions, which will empower the city’s printing companies to remain competitive in a rapidly changing landscape. It’s a well-known fact that the printing and packaging industries will have to contend with a new status quo, which put trade events in a position as guide to navigate these changes. drupa 2024 reaffirmed its relevance as a premier global platform by showcasing groundbreaking technologies and successfully setting the tone for future developments. The event provided a space for innovation, collaboration, and knowledge exchange. A key feature of drupa is the drupa Gardens, a dynamic showcase of modern materials and printing solutions. The initiative demonstrates the versatility of printing applications in out-of-home advertising and interior design, particularly within the hospitality sector. International partners in the printing industry contribute cutting-edge materials and digital printing solutions, offering a firsthand look to Düsseldorf’s printing industry at the industry’s best practices. The transformation of public and private spaces through innovative printing methods is now gaining momentum. Flexible and rigid substrates, along with advanced printing techniques, enable the rapid transformation of environments without requiring structural modifications. Whether for large-scale digital prints or small-format applications, these solutions enhance aesthetic appeal and functionality while maintaining sustainability. drupa Gardens invites all leading companies to demonstrate their latest offerings. HP Large Format presents printed décor applications using Latex water-based ink, a significant step towards reducing environmental impact. The technology supports odorless printing on PVC-free media, offering an eco-friendly solution for both indoor and outdoor spaces.