Bologna assumes an interesting role in the Italian impressive beauty industry as a business centre, where Italian companies are able to establish a considerable presence and exert their influence to an international audience. How they do it is by participating in Cosmoprof Bologna, which is one of the best-ranked trade fairs for cosmetics and beauty products, relying on a history that spans half a century. In effect, the fair has tracked the progression of the modern beauty sector and today consistently highlights the numerous innovations being made in Italy. Economic insights into the sector's performance, in-depth analyses of major trends and speeches from industry experts grace the stage throughout each edition. Coordinated by the Cosmetica Italia Statistics Department, these sessions provide invaluable knowledge and serve as a compass for the evolving beauty landscape. Organisers put in a lot of effort to ensure that Italian brands have the opportunities to shine and drive revenue from exports, which is an area where Italy is making big strides in as a driver of revenue. The Cosmetica Italia Lounge is where foreign buyers can introduce themselves to local production. The Herbalist's Cosmetics Trade Group delves into the world of natural cosmetics, exploring their creation and impact. The spotlight then shifts to the Cosmetics for Beauty Salons Group, offering insights into the professional beauty channel, from digital engagement to the value of the average transaction. Then it’s the turn of the Professional Products for Hairdressers Group. The ‘Meet & Greet’ is an event designed to foster interaction between visitors and representatives. It provides a unique opportunity to gain profound insights into the activities constituting the “Beauty made in Italy” program. Launched in partnership with ITA - the Italian Trade Agency, this initiative is aimed at opening new horizons for Italian companies and offering fresh avenues for business growth.