Madrid has a modest gemstone industry that’s largely grown thanks to the presence of one of the leading international shows for urban and trend jewelry and watches, Madridjoya. This unique event attracts jewelers, retailers, manufacturers, importers and distributors from around the globe to close deals and inspire each other. From emerging talents to established brands, the trade show offers enough opportunities for exhibitors to stand out and drum up interest in what they have to sell. A comprehensive experience – that’s what Madridjoya delivers. The exhibition floors are just the foundation. Madridjoya aims quite higher than only securing high-value partnerships across borders. Organisers heavily invest in market development. The event focuses on promoting education, digitization, innovation and sustainability. Through a range of activities and content, Madridjoya aims to drive progress and prosperity in the jewelry, watch and gems industry by catering to the evolving needs of consumers and businesses alike. The recent edition of Madridjoya, part of the larger lifestyle week organized by IFEMA Madrid, was what can best be described as a resounding success with 35,000 visitors in attendance. This marked a 12% increase from the previous year. Over 1,300 companies participated and each managed to cultivate valuable business connections. Key industry players, including renowned brands like Marea, Grupo Movado, Daniel Wellington, Anboluxa, Aviador, Grupo Geresa and Time Force, have already confirmed their participation in the upcoming fair. The high demand for exhibition space has led to the event being fully booked months in advance. Anticipation is mounting for the next edition of Madridjoya, scheduled for the middle of September. The fair’s unprecedented growth points towards an overall revitalization of the market not just in Spain, but in Europe. It’s why leading firms, including Grupo Moreira, Grupo Movado and Neckmarine, are positioning themselves front and centre for the upcoming edition of Madridjoya.