Berlin is one of the best places to launch a new business and grow it from the ground up as the city thrives on innovation, creativity and entrepreneurship. Naturally, this remains true for cosmetics companies and startups, who wish to shake things up in the sector. Berlin’s cosmetics industry is populated by newcomers, who have moved beyond meeting current trends. They set the stage for what’s to come next. From personalized skincare solutions to eco-conscious drugstores and intimate care, Berlin’s beauty scene is constantly evolving. skintheory is revolutionizing the skincare landscape by demystifying the process. Through its app, users embark on a journey of AI-personalized skincare routines, tackling issues like acne. The app's confidence-building tracker ensures users stay on the right path. Berliners can now fully take charge of their skincare, armed with knowledge and tailored solutions. Another player to emerge is hello simple. Founded in 2016 by Lisa Mair and Jacqueline Gey, the company is redefining the concept of a drugstore. This Berlin start-up focuses on eliminating unnecessary plastic waste and harmful substances. With cosmetic DIY kits, hello simple empowers users to create products for body care, contributing to ocean protection, environmental sustainability, and personal health. Velve introduces natural care for the intimate area as it combines elegance and functionality. Developed in Germany with the highest EU product standards, Velve offers certified natural cosmetics with vegan, natural ingredients and recyclable packaging. From soothing post-shave oils to reducing skin irritation, Velve’s product line brings a touch of sophistication to intimate care. In a similar vein, GLOSSYBOX positions itself as a leader in luxury beauty samples. The brand delivers excitement to beauty enthusiasts by unveiling the latest brands and skincare regimens worldwide. Now Berliners can access Milan runway products and the newest Japanese skincare trends ahead of everyone else and curated to their exact tastes.