The film and media industry in Cannes has always revolved around the red carpet, prestige and the numerous celebrity sightings during the Cannes Film Festival. Film screenings and parties are only one side of the coin. The Cannes Film Market is where the business of filmmaking takes place during one of the busiest seasons for cinema. The Marché du Film de Cannes, established in 1959, remains the preeminent marketplace for film professionals worldwide. Running in the background of the Cannes Film Festival, it provides an unparalleled platform for producers, distributors, exporters and importers to explore opportunities and forge partnerships, the echoes of which directly chart the trajectory of mainstream and independent cinema, documentaries and animation films. Accredited participants gain access to the full lineup of the Official Selection alongside a diverse selection of over 1,500 films. Le Palais des Festivals et des Congrès serves as the nerve center, outfitted to host meetings, exhibitions and screenings. With 33 screens available throughout the city, registered companies can present their films to a global audience, amplifying their reach and visibility. Amidst the active transactions and deal-making, Cannes also serves as a platform for discussions and insights into emerging trends and technological advancements shaping the film industry. Conferences and forums delve into topics such as new technologies and industry evolution, which influence the market going forward. At its core, the Cannes Film Market is driven by a singular objective: to ensure the vitality and growth of cinemas worldwide. The glitz and glamour are only part of the story. The rest is about driving innovation and creating collaborations. These two events are the backbone of the film industry in Cannes.