Foire Internationale de Bordeaux forms the core of the home decorations industry in Bordeaux. The annual trade fair dates back to1916 and has been a cornerstone of commerce in the Bordeaux region, consistently highlighting local manufacturers and brands. Over its century-long history, the fair has evolved to reflect societal changes and promote local commerce, making it a crucial event for the region’s economy. The 2024 edition promises to be the biggest event in New Aquitaine, featuring over 800 exhibitors across various sectors, including housing, art of living, ecomobility, and gastronomy. One of the most exciting attractions is the Colors Festival, which will bring the vibrancy of street art and urban culture to the heart of Bordeaux. Visitors can explore 1,500 square meters dedicated to the works of 25 renowned international street artists with 80 unique creations on display. The festival also offers an immersive experience where attendees can participate in artistic workshops, skateboard and BMX demos, and 3x3 basketball games, providing a dynamic celebration of urban art and creativity. Through its dynamic support programme, Foire Internationale de Bordeaux goes beyond the definition of a commercial trade fair and exists as an unmissable moment in the city’s social calendar. The decorations industry in Bordeaux is experiencing a notable shift towards sustainability and innovation, trends that will be prominently showcased at the fair. The emphasis on eco-friendly materials and designs aligns with global movements towards sustainable living. Local exhibitors will present a range of products that blend traditional craftsmanship with modern aesthetics. Another highlight of the fair is the Gustave Trophy, which will spotlight 15 innovative companies from New Aquitaine. These companies, selected by a jury, will have the opportunity to present their new products, services, or manufacturing processes to a broad audience and receive their due moment in the spotlight.